Labot ©

Hasta la muerte todo es vida

2009/11/25

Publicidad en TV

En la tabla se ve lo que cuesta un anuncio de 20 segundos en TV en cada cadena y en cada franja horaria.


Haciendo "el truco del consultor"* he sacado las siguientes conclusiones:
- Nadie ve la 6 por las mañanas
- Los que ven la 4 encienden la tele más tarde por la tarde
- La audiencia de la 4 de la medianoche valen el doble que los de A3
- Wyoming ingresa por publicidad lo mismo que BFN trabajando la mitad (o menos)

* el truco del consultor: pedirle a tu cliente los datos que él tiene para, apoyado en esos datos, decirle lo que ya sabe.




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